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GLOBAL PRODUCT LAUNCH

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Commercial

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Redefining hiring worldwide with the global launch of Winston and SmartOS.

From Product Launch to Industry Landmark

SmartRecruiters needed Winston and SmartOS to make more than a splash—they had to redefine the market. In just 10 days, we produced a 1 -hour global launch film, simulcast across time zones, that told a cinematic story of today’s hiring challenges, the vision for change, and the new platform in action. Curated demos and authentic customer voices grounded the innovation, showing both the technology’s capabilities and its human impact.

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A Global Reveal That Sparked Industry Momentum

We designed a synchronized reveal moment—complete with countdowns, confetti, and share-ready signals—that watch parties across continents experienced together. Beyond launch day, breakout clips, demo videos, and social loops sustained engagement and fueled new sales conversations. The result was widespread recognition that positioned SmartRecruiters as the brand defining the future of hiring.

EXPLORE

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KINDNESS RIPPLE

Empower Pharmacy