Now that unemployment has dipped below 4%, there are more jobs to fill than qualified candidates. This means that we must look towards new talent to fill these roles; this new talent includes Gen Z.
But how do we attract Gen Z? The answer is clear: job videos. Out of all the benefits that job videos offer, one of the most important for today’s day and age is that Gen Z absolutely loves job videos.
But why does Gen Z love job videos so much?
67% of job videos are viewed on mobile, where Gen Z consume most of their media. This makes job videos easily accessible for Gen Z. They already consume TV shows, videos, music, games, and social media all right on their smartphones. While job descriptions might be inaccessible on mobile, job videos are right at home on Gen Z’s phone screens.
Did you know that Gen Z spends more time watching YouTube videos than even cable TV? They are already watching YouTube videos, so your job videos are a familiar way of consuming content. It’s no surprise that Gen Z’s love for their smartphones adds to their love for job videos.
Gen Z are also interested in a specific type of content. Because they use social media often, they like short, relatable, and easily shareable content. Job videos allow candidates to experience a job and relate to a position in a short, digestible amount of time. Videos can be shared on multiple platforms with the copy and paste of a link. Gen Z can’t experience the same ease with a long, boring job description.
The digital world that Gen Z is exposed to on a daily basis can be incredibly overwhelming. So how do you ensure that your job ad stands out amongst all the other content? Video. It’s more engaging than text. A job ad that moves will grab more attention than a still ad. Because so much content is being thrown at Gen Z at all times, they love an engaging video. They are considered a video generation for a reason.
Job videos blend right in to all of the other content that Gen Z is encountering every day. They watch YouTube more than television and need something that will engage them more than text. Job videos do just that. They bring a job to life. Candidates from Gen Z love job videos because they work with their interests and lifestyles. We want them, and they want job videos.
Elena and Abby bring you innovative stories from the workplace.