Skill Scout Blog
Inspiration, tips & stories to help you make awesome videos.
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One question we get a lot...
"Can you guys make videos to show potential customers what we do?"
Yep, we can do that. Customers, like prospective employees, are interested in a peek behind the curtain of your company operations. They want to get a feel for what things are like and what they can expect as a customer. BTS (behind-the-scenes) video is all the rage these days.
While you could easily spend $100k on a commercial ad video, customers are often more interested in hearing a message directly from your employees and other customers. That's why we take an ethnographic approach to discovering stories from your customers and employees alike. Talk to people who experience your company, and you'll uncover stories to share!
Here are 4 examples of videos that speak to customers and prospective employees.
Want to make your own video?
Brighton Eggert Animal Clinic
As a small business, Brighton Eggert didn't need to be convinced about the virtues of video to show off their sparkling clean facility, happy pets and caring veterinary staff. They chose to create a video that would get the most bang for their buck: an overview showcasing what they offer to their clients and employees.
Purple Bloom School
Lisa, Katie and the team at Purple Bloom School wanted to share their approach to early childhood education -- something that potential families and teachers were interested in! So they used the Skill Scout DIY Starter Kit to create this video.
SSM Health at Home
The team at SSM Health in St. Louis had just created a recruiting video. In the interview with this fantastic nurse, there was way more content than could fit. We created this video about their Health At Home Program for them to share with families who wanted to learn more about enrolling in the program.
Skill Scout Client Experience
We believe in video (obviously!). So sometimes we ask our DIY video clients to send us a few clips sharing their experience. This video from the team at Thermo Fisher Scientific in Grand Rapids tells prospective partners and friends what it's like to film a video with our DIY Video Kit. Even better -- they filmed this on their own with our kit.
Download the recipe to make your own video!
Elena and Abby bring you innovative stories from the workplace.