The smell of old paper and medical grade sterilizer. Friendly faces and stacks of MRI scans. Confidence that I was a valuable addition to the team. That’s what I remember most about my very first internship. I probably wouldn't have made the best intern job video turning physical MRI scans into digital patient records.
The experience was formative! I cleared out an entire storage room of old documentation, learned a lot about HIPPA, MRI technology, and got super fast at data entry. But I would wager that the team at Metro MRI could have gotten even more out of my time there.
My perspective of the organization was fresh, unique and enthusiastic.
There’s always a little buzz on the first day interns arrive. Every department waiting eagerly for their new colleague to arrive. To teach. To help them grow.
But how do you capture stories to find another batch of amazing interns next year? To document and share your company culture from a fresh new perspective?
If you're looking for a creative way to engage your interns while creating a job video for promoting future roles, have I got an idea for you…
Invite them to be your summer videographers.
This spring, several of my clients introduced me to the fabulous new talent who will be capturing their workplaces and summer experience on video. It’s not my idea, but it’s brilliant: enlist the next generation of digitally savvy, snapchatters to help create video assets for attracting, hiring and training new employees.
Welcome your interns, make them feel like part of the team and give them an important job they’re very well-suited for. Here are 3 ways to do it, and all they need is their phone:
1| Social Media Takeover
This one is free, and a natural way for interns to dip their toes in creating employer brand content. Enlist your interns to take over your instagram, facebook or snapchat channels to share a behind-the-scenes glimpse of their day. You may already be doing this! Share the video recipe below with them for ideas on what to capture, but encourage them to add their own flair and share other interesting things that aren’t on the list.
2| Event Videographer
Company events are exciting and new to your interns. Ask interns to capture footage of community or company events you hold over the summer. You can use the Company Event video recipe below! At the end of the event, you can share raw footage on your social channels, internally with the team, or create an edited video piece. Do this in iMovie, or give us a call for help!
3| Create an Intern Job Video
One of the hard parts of recruiting interns is that by the time you are looking for interns, your interns from last year have moved into new roles or gone back to school. Use the summer as a way to document this role at your company by having interns capture their own authentic job preview. You guessed it, recipe below!
As our clients are preparing their interns to be video documentarians this summer, they are also sharing video best practices to help make the videos a success. These will vary based on your own company, brand and culture. But here are a few considerations:
Interns infuse your company with an outside perspective, build real skills and using video to capture this - can help build your employer brand. Their videos can leave a lasting mark at your company, even after they have moved into their next big adventure.
What are ways you are engaging your interns this summer?
Elena and Abby bring you innovative stories from the workplace.