Think back to the last time you applied for a job. If you’re anything like me, after a while, all of the job ads start to look the same to the point where I forget what companies I’m even applying to. The same buzzwords and internal vocabulary are recycled, blurring each job description into the next.
Rather than having an understanding of the role I’m applying for, I’m left just looking at a list of criteria in the hopes that I’m qualified. Jobs are more than just a list, though: no two roles are exactly the same. Being a shoe designer at Nike is different than being a shoe designer at Adidas, but job ads water down roles into the same old job descriptions you see each time you click on another post.
Is that really all we want job ads to offer applicants? Of course not.
What we want is action, inspiration, and most importantly, application. Yet, most people visiting your website won’t have that experience with just a job description. The bottom line is that it’s causing problems for small businesses. In fact, 48% of small businesses report that there are few or no qualified applicants for the positions they are trying to fill (NFIB, November 2015).
So, what do you do? You need a job preview that is both realistic and makes applicants feel something. It needs to bring the position and your company to life. How are you supposed to feel the warm and fuzzies reading some list of criteria and boilerplate overviews? That’s a rhetorical question.
We both know the answer: job videos.
Don’t believe us? Fine. Did you know job posts get 36% more applications if accompanied by a recruiting video?
Still not buying it? Ok, hear it right from a candidate:
But how do we translate that boring job description into a job video that inspires action? It’s simple, really:
Job videos bring a job to life in a way that job descriptions can’t, allowing candidates to really get a feel for the job they’re applying to. With candidates being much more likely to apply to a job post which features a job video, translating your job ad into a job video is definitely the way to go.
Elena and Abby bring you innovative stories from the workplace.