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We all know that Gen Z absolutely loves all sorts of videos. Intern job videos are not the exception.
Videos are easily accessible and digestible, being able to provide a lot of information in an engaging manner. In a world where data is being thrown at them constantly, video stands out. It’s the future. It’s where we make ideas real and come to life right before our eyes. This is not to mention the fact that videos are easily shareable on social media, and Gen Z trust their peers more than anything. Because so much info is being pushed on them from big companies, peers are the most trustworthy and reliable source for Gen Z.
Gen Z are your next target for internships. But if you’re going to hire Gen Z interns, you should know a little bit about their situations. According to Monster, there are some stats to consider:
55% of Gen Z feel pressured by parents to gain early professional experience, so internships are a great opportunity for them to get their feet wet. On top of this, a whopping 75% are interested in multiple roles within one place of employment, allowing them to do more for you while simultaneously gaining experience in many areas. Despite Gen Z’s interest in technology, 84% prefer communicating face-to-face, with pay being one of the most attractive benefits. Gen Z want to see testimonials from past interns and projects that past interns have completed to really get a sense of an internship. They also enjoy opportunities to interact with different levels of the company’s employees.
But even if an internship seems like a perfect match for a Gen Z candidate, they still have concerns. 37% of candidates worry that their personalities won’t match the role they are applying for, while 36% worry that they will end up with no career development. 28% are concerned that they will not even realize their career goals. And to top it all off? 41% of girls worry that sexual discrimination will limit their career trajectory.
But there are also so, so many kids on top of this who didn’t find an internship because they didn’t even have access to know it was available. If you want to attract Gen Z, Gen Z needs access to your positions.
How can you achieve this, you ask? With Intern job videos!
Video addresses some of these concerns, especially around accessibility. Gen Z really loves job videos - 67% of job videos are viewed on mobile, where Gen Z consume most of their media, making job videos easily accessible for them. They also spend more time watching YouTube than cable TV, making it a familiar way of accessing information. Video helps give kids access to ideas and roles they never thought possible.
That’s why we wanted to honor and showcase companies who are choosing to tell intern stories with video - because they’re giving kids a chance to thrive in their company and building a pipeline of young talent. Here are our top five favorite intern videos for our Intern Job Video Hall of Fame
1. Skill Scout | Amy Lu Share Her Internship Experience
2. Skill Scout Intern Highlight | Giselle Jaramillo
3. Working at Illinois Tool Works (ITW) | Internship Program
4. LinkedIn Intern Program Video
5. Google Interns’ First Week
With over 9,000,000 views, intern videos are the new hot trend. For more info on creating intern job videos, check out How to Create an Intern Job Video.
Elena and Abby bring you innovative stories from the workplace.