Since you’re reading this blog post, I’m going to assume something drew you in. Something made you want to click on it and read on. Was it the title? Perhaps the words Job and Video together caught your attention? But, just because you write an awesome blog post and post it online doesn’t necessarily mean someone is going to read it - something has to pull the reader in.
Job videos are a lot like blog posts: people are only going to click on them and watch them if something sparks their interest.
Creating and uploading your job video is the first step, but it doesn’t guarantee traffic. Did you know that 400 hours of video are uploaded to YouTube every minute? Your job video can very easily be lost in the sea of video, especially because of YouTube’s algorithms. For your video to be successful, you need it to actually show up in YouTube’s search results and suggested videos. Once you’ve uploaded, your work isn’t done: you still have to market your job video to ensure people actually click on it and watch it.
Why is drawing traffic to your job videos so important?
We now watch over one billion hours of YouTube videos per day, which is more than the amount of Netflix and Facebook videos we watch combined. Videos are the way people are consuming content now - not only on social media, but when it comes to job ads, too.
Video job ads are viewed 46% more than one dimensional job descriptions and job posts get 36% more applications if accompanied by a recruiting video. If you want candidates to apply, you not only have to make job videos, but you have to make sure they’re watching your job videos, too. This is not to mention that Gen Z loves job videos, and they’re the new talent we need to be hiring.
So, how do you market a job video?
That’s where our how-to guide comes in. With this guide, you will learn how to get more views than ever on your job videos. Our how-to guide explains exactly what you need to do to market your job video and make sure people are clicking on it and watching it.
We offer tips and tricks such as where to incorporate your job videos, what kind of graphics to create, and how to distribute your video.
For these tips and more, check out our new how-to guide here.
Elena and Abby bring you innovative stories from the workplace.