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Shared by: Abby | Founder & CFO
Yes, we believe every job has meaning. As workplace storytellers, it’s our job to uncover that meaning and share it in a way that evokes emotion. Sometimes it's about the company’s mission. Other times it’s about fulfilling a personal passion or legacy. Maybe it’s about opportunities to make a small corner of the world a better place. One story that is often overlooked is: what does this job allow me to do outside of work? Who does it allow me to be?
Great storytelling requires empathy, curiosity and a little digging. Capturing these stories on camera will take you outside of the office and into wherever the meaning lies.
Here are a few examples of jobs that take place in an office, but are anything but boring.
Why is the work personally meaningful?
Find people who are passionate about what they’re doing. Chances are, they have a personal story for why their job means so much to them. Candidates with the same passion will see this come through and relate.
How does the role allow the company to thrive?
Even though the finance team doesn’t build vacuums at Dyson, they play a key role in the company’s success and longevity. For the right candidate, working on the finance team is a way to scratch an entrepreneurial itch and they’ll be geeked about doing this through the line item reviews that might bore someone else.
What does the job allow people to do in their life outside of work?
In this story, Karima lost her husband recently after being hired at Thermo Fisher. The company supported her through her loss, and continues to provide a work environment that supports her to be the mother she wants to be for her son.
When candidates are looking for a job, they’re trying to picture what their life will look like if they work with your company. An accountant knows the basics of what’s expected of a staff accountant. Perhaps a more important story to share is how their life will look outside of the office? Who does your job allow them to be at home? How can they show up?
How does the job allow people to impact the world?
Everybody has been informed by the work of Pew Research, even if you don’t know their name. They did a great job showing their impact in news headlines and the flow of global information in this video (clips contributed by their team, shot on a phone!).
I hope these examples get you thinking about ways of framing stories for jobs that take place in a cube or a desk, but that have emotion for the right viewer. Not all heroes wear capes, some run payroll, play with data, or answer phones. It’s our job to uncover what keeps people inspired, passionate and curious in their jobs.
Elena and Abby bring you innovative stories from the workplace.