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“Would you like to be our next boop beep?”
“What the hell is a boop beep?”
This is what happens right now when most people read your job title. They have no idea what it is or why you call it that, yet you expect the right people to apply. But how could they even find the right job, let alone apply, if you don’t name it correctly?
They just can’t. And being found is pretty much the only way to get someone to apply.
That’s why we asked friend and founder of Three Ears Media, Katrina Kibben, to give us some advice on making sure your job title is as effective as possible in our latest HR Against Lame.
Katrina’s first tip: you don’t have to be creative with your job title in order for it to be successful. You want to be straightforward and clear. You may think that referring to your job with words like “ninja” or “samurai” is cool and imaginative, but it’s a big no-go. “Nobody on social media is like, you know what I really wanna be? A ninja!” So, if you don’t need a samurai star and a black belt to get the job - the job title shouldn’t convey that.
Next, pay attention to trends. Just because something used to be one way doesn’t mean that’s still the best way to name it. You might assume everyone wants to be called Director of Marketing, but that might not be the case anymore. Try Google Trends to search job titles and see just how popular they are or aren’t by search volume. Bonus: Google Trends also gives you recommendations to modify your job title and drive more traffic, because you’ll be able to see what people are actually searching for.
Katrina’s last tip is to simply step back. “After you post the job, log out completely and search wherever you posted it. If your job comes up on the first page, you got it right - if not, it’s time to go back and edit.” Your job title isn’t just about form, it also needs to be functional.
If you want to learn more about how to create effective job titles, watch the entire segment of HRAgainstLame featuring Katrina.
Elena and Abby bring you innovative stories from the workplace.