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Now that unemployment has dipped below 4%, there are more jobs to fill than qualified candidates. This means that we must look towards new talent to fill these roles; this new talent includes Gen Z.
But how do we attract Gen Z? The answer is clear: job videos. Out of all the benefits that job videos offer, one of the most important for today’s day and age is that Gen Z absolutely loves job videos.
But why does Gen Z love job videos so much?
67% of job videos are viewed on mobile, where Gen Z consume most of their media. This makes job videos easily accessible for Gen Z. They already consume TV shows, videos, music, games, and social media all right on their smartphones. While job descriptions might be inaccessible on mobile, job videos are right at home on Gen Z’s phone screens.
Did you know that Gen Z spends more time watching YouTube videos than even cable TV? They are already watching YouTube videos, so your job videos are a familiar way of consuming content. It’s no surprise that Gen Z’s love for their smartphones adds to their love for job videos.
Gen Z are also interested in a specific type of content. Because they use social media often, they like short, relatable, and easily shareable content. Job videos allow candidates to experience a job and relate to a position in a short, digestible amount of time. Videos can be shared on multiple platforms with the copy and paste of a link. Gen Z can’t experience the same ease with a long, boring job description.
The digital world that Gen Z is exposed to on a daily basis can be incredibly overwhelming. So how do you ensure that your job ad stands out amongst all the other content? Video. It’s more engaging than text. A job ad that moves will grab more attention than a still ad. Because so much content is being thrown at Gen Z at all times, they love an engaging video. They are considered a video generation for a reason.
Job videos blend right in to all of the other content that Gen Z is encountering every day. They watch YouTube more than television and need something that will engage them more than text. Job videos do just that. They bring a job to life. Candidates from Gen Z love job videos because they work with their interests and lifestyles. We want them, and they want job videos.
Think back to the last time you applied for a job. If you’re anything like me, you've rarely encountered a job video. Written job ads start to look the same after a while, to the point where I forget what companies I’m even applying to. The same buzzwords and internal vocabulary are recycled, blurring each job description into the next.
Rather than having an understanding of the role I’m applying for, I’m left just looking at a list of criteria in the hopes that I’m qualified. Jobs are more than just a list, though: no two roles are exactly the same. Being a shoe designer at Nike is different than being a shoe designer at Adidas, but job ads water down roles into the same old job descriptions you see each time you click on another post.
Is that really all we want job ads to offer applicants? Of course not.
What we want is action, inspiration, and most importantly, application. Yet, most people visiting your website won’t have that experience with just a job description. The bottom line is that it’s causing problems for small businesses. In fact, 48% of small businesses report that there are few or no qualified applicants for the positions they are trying to fill (NFIB, November 2015).
So, what do you do? You need a job preview that is both realistic and makes applicants feel something. It needs to bring the position and your company to life. How are you supposed to feel the warm and fuzzies reading some list of criteria and boilerplate overviews? That’s a rhetorical question.
We both know the answer: job videos.
Don’t believe us? Fine. Did you know job posts get 36% more applications if accompanied by a recruiting video?
Still not buying it? Ok, hear it right from a candidate:
But how do we translate that boring job description into a job video that inspires action? It’s simple, really:
Job videos bring a job to life in a way that job descriptions can’t, allowing candidates to really get a feel for the job they’re applying to. With candidates being much more likely to apply to a job post which features a job video, translating your job ad into a job video is definitely the way to go.
Our summer intern, Giselle Jaramillo from DePaul University describes her internship experience. She took on a beast of a YouTube marketing project, optimizing and organizing our videos! That why we couldn't help but to
Watch the video above for more on her experience.
If candidates are already coming in for the interview - what else do you need to prep them on? In this episode of #HRAgainstLame, Angie Verros is back with Elena Valentine and shares her tips on how to prep job candidates, while keeping them engaged and excited throughout the interview process.
In this episode you will learn:
Have any other tips to engage and prep candidates for their interviews? Share them with us!
Like this #HRAgainstLame episode? Watch some of our other episodes.
Elena and Abby bring you innovative stories from the workplace.