Since you’re reading this blog post, I’m going to assume something drew you in. Something made you want to click on it and read on. Was it the title? Perhaps the words Job and Video together caught your attention? But, just because you write an awesome blog post and post it online doesn’t necessarily mean someone is going to read it - something has to pull the reader in.
Job videos are a lot like blog posts: people are only going to click on them and watch them if something sparks their interest.
Creating and uploading your job video is the first step, but it doesn’t guarantee traffic. Did you know that 400 hours of video are uploaded to YouTube every minute? Your job video can very easily be lost in the sea of video, especially because of YouTube’s algorithms. For your video to be successful, you need it to actually show up in YouTube’s search results and suggested videos. Once you’ve uploaded, your work isn’t done: you still have to market your job video to ensure people actually click on it and watch it.
Why is drawing traffic to your job videos so important?
We now watch over one billion hours of YouTube videos per day, which is more than the amount of Netflix and Facebook videos we watch combined. Videos are the way people are consuming content now - not only on social media, but when it comes to job ads, too.
Video job ads are viewed 46% more than one dimensional job descriptions and job posts get 36% more applications if accompanied by a recruiting video. If you want candidates to apply, you not only have to make job videos, but you have to make sure they’re watching your job videos, too. This is not to mention that Gen Z loves job videos, and they’re the new talent we need to be hiring.
So, how do you market a job video?
That’s where our how-to guide comes in. With this guide, you will learn how to get more views than ever on your job videos. Our how-to guide explains exactly what you need to do to market your job video and make sure people are clicking on it and watching it.
We offer tips and tricks such as where to incorporate your job videos, what kind of graphics to create, and how to distribute your video.
For these tips and more, check out our new how-to guide here.
Think back to the last time you applied for a job. If you’re anything like me, you've rarely encountered a job video. Written job ads start to look the same after a while, to the point where I forget what companies I’m even applying to. The same buzzwords and internal vocabulary are recycled, blurring each job description into the next.
Rather than having an understanding of the role I’m applying for, I’m left just looking at a list of criteria in the hopes that I’m qualified. Jobs are more than just a list, though: no two roles are exactly the same. Being a shoe designer at Nike is different than being a shoe designer at Adidas, but job ads water down roles into the same old job descriptions you see each time you click on another post.
Is that really all we want job ads to offer applicants? Of course not.
What we want is action, inspiration, and most importantly, application. Yet, most people visiting your website won’t have that experience with just a job description. The bottom line is that it’s causing problems for small businesses. In fact, 48% of small businesses report that there are few or no qualified applicants for the positions they are trying to fill (NFIB, November 2015).
So, what do you do? You need a job preview that is both realistic and makes applicants feel something. It needs to bring the position and your company to life. How are you supposed to feel the warm and fuzzies reading some list of criteria and boilerplate overviews? That’s a rhetorical question.
We both know the answer: job videos.
Don’t believe us? Fine. Did you know job posts get 36% more applications if accompanied by a recruiting video?
Still not buying it? Ok, hear it right from a candidate:
But how do we translate that boring job description into a job video that inspires action? It’s simple, really:
Job videos bring a job to life in a way that job descriptions can’t, allowing candidates to really get a feel for the job they’re applying to. With candidates being much more likely to apply to a job post which features a job video, translating your job ad into a job video is definitely the way to go.
It's that time of year when we all get a little more thankful, thoughtful and giving. But many of our companies provide opportunities for employees to give back to the community throughout the year. Whether it's supporting employees through a hurricane or personal tragedy, or cleaning up a public space for others to enjoy -- community involvement stories like these move minds and hearts and show what you are made of.
Check out this video we made with ELKAY to share how they supported employees through a natural disaster. Community involvement stories matter to candidates. Film your own with the recipe below. But first, get your tissues ready and watch this video.
Elena and Abby bring you innovative stories from the workplace.