Skill Scout Blog
Inspiration, tips & stories to help you make awesome videos.
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What you do at work matters. I won't bore you will stats about how generations entering the workforce care about the impact of their work. I would actually argue that all generations of the workforce care about impact. But how do you share the meaning of work with people outside of the company?
Humans are wired for stories, and video is an excellent way to share stories. Thermo Fisher Scientific is leading the way sharing the meaning of their work through employee stories. Take a look at a few examples from their Graduate Leadership Development program below.
Last year, we had the pleasure of interviewing Lucas, a Plastics Operator at the Nike Air Manufacturing plant in Beaverton, OR. He shared a story with us about going back and visiting the reservation where he grew up, as part of Nike's N7 Fund. It made such an impact on him to share opportunities and inspire new possibilities for kids who were just like him. I'll never forget his story, or how much meaning N7 gave to Lucas's work.
In honor of Indigenous Peoples Day, hear from Lucas about his job at Nike.
Data you need to rally budget for job videos.
What you should know about video.
What you should know about video and hiring.
*Based on Skill Scout Client Data, 2017.
Video is a powerful, tangible tool to attract, hire and develop your people. And with great power, comes great responsibility. My team and I have created over 1,000 job and company videos in 4 short years. We've worked with companies from the startup stages, to some of the oldest companies in America. One question I am asked a lot by people who are considering creating videos is:
How do I know if my company is ready for video?
There are nuances to this question, depending on how far along you and your team are in understanding, documenting and communicating your culture, Employer Brand and Employer Value Proposition. To help reflect on this, we created a simple quiz to get the conversation started. It's not magic. It does, however, include some of the biggest success factors and road blocks to creating video on behalf of your company. Check it out and let me know what you think!
The interactive quiz should load below, but if you have any trouble, click here to open it!
Like to print stuff? We got you covered.
So, you’ve done the research. Video is a more effective way to advertise your jobs. You know that showing a realistic preview of the job attracts the right people. It gives them rich information in a short amount of time, and helps them decide whether they should apply.
But you’re stuck on one thing..
Our jobs take place in a public space, where we can’t film!
If you’ve thought this, you are not alone. Over the past 4 years, my team has filmed in lots of public places. We've been in hospitals, jetways, restaurants, correctional facilities, and casinos. Along the way we've used some easy techniques to show a behind-the-scenes preview of your jobs without invading anyone's privacy.
In this post, I will share 4 ideas for filming video that have made it not only possible, but creative and enjoyable to film jobs in public spaces. Here are methods that have worked for my team and our clients, in order of ease:
1. Film with a stand in
In a casino last week, we filmed the Player Development Manager job. We used someone from the recruiting team to stand in as a customer. The primary responsibilities of this role involve interacting with guests. Skipping filming guests would impact the quality of a job preview video. Stand ins can be anyone you know who agrees to be on film. We’ve seen clients recruit volunteers from their team, interns, and our film crew has offered themselves as stand ins.
From a viewer’s perspective, there’s no way to tell a real casino customer from a stand in, a staff’s kid getting their teeth cleaned from a real patient. Remember, the star of the video is the employee. You are filming from your employees' perspective. Utilizing a stand in helps show important details of the job people care about seeing, and protects privacy.
2. Post notice of public filming
3. Mock up a space
Perhaps your job takes place at a heavily trafficked area with sensitive activities happening, like a busy hospital wing. In addition to recruiting stand ins to appear in your video, consider filming in an area of your space that isn’t being used. Set the scene for a nurse checking patient vitals in an unused triage room. We’ve filmed in an animal hospital surgery room right before surgery to take detailed shots of the team preparing instruments and the table. Filming before or after normal business hours is also a great option. Recruit the team for a 7am start time and bring the coffee!
4. Film without capturing faces
This option takes a bit more practice on filming technique than the first two options, but it can be as effective. We used this method when filming at O’Hare airport last year. While our client had some authority over their space, they had real flights coming in and out. And we never want to interrupt productivity to film a job video. So rather than posting a public notice, we were sure to only capture non-identifying images of passengers at the airport.
Filming the back of people’s heads in a crowd, or their feet to show movement is a creative way to get around filming their face. For scenes that we needed to show employee interfacing with customers, we asked one of their airline colleagues to stand in as a passenger. For the other scenes we filmed without capturing faces. Check out the video to see where we used shots of real customers' feet, and where employees were standing in as customers!
Questions about filming in your own workplace? Email me! I'm always excited to share techniques we've learned in the field to help you be successful in filming. firstname.lastname@example.org
Elena and Abby bring you innovative stories from the workplace.