"Can you guys make videos to show potential customers what we do?"

Yep, we can do that. Customers, like prospective employees, are interested in a peek behind the curtain of your company operations. They want to get a feel for what things are like and what they can expect as a customer. BTS (behind-the-scenes) video is all the rage these days. 

While you could easily spend $100k on a commercial ad video, customers are often more interested in hearing a message directly from your employees and other customers. That's why we take an ethnographic approach to discovering stories from your customers and employees alike. Talk to people who experience your company, and you'll uncover stories to share!

Here are 4 examples of videos that speak to customers and prospective employees.

As a small business, Brighton Eggert didn't need to be convinced about the virtues of video to show off their sparkling clean facility, happy pets and caring veterinary staff. They chose to create a video that would get the most bang for their buck: an overview showcasing what they offer to their clients and employees. 

Lisa, Katie and the team at Purple Bloom School wanted to share their approach to early childhood education -- something that potential families and teachers were interested in! So they used the Skill Scout DIY Starter Kit to create this video. 

The team at SSM Health in St. Louis had just created a recruiting video. In the interview with this fantastic nurse, there was way more content than could fit. We created this video about their Health At Home Program for them to share with families who wanted to learn more about enrolling in the program. 

We believe in video (obviously!). So sometimes we ask our DIY video clients to send us a few clips sharing their experience. This video from the team at Thermo Fisher Scientific in Grand Rapids tells prospective partners and friends what it's like to film a video with our DIY Video Kit. Even better --  they filmed this on their own with our kit. 

That phone in your pocket has the potential to be a powerful tool to capture and share video. With a few pieces of equipment, you can go from amateur cat videos to high quality workplace videos before you can say "action!" Here's the list of our team's favorites. You can get them all, along with an edited video in our DIY Video Starter Kit. 

As a video client, you get everything you need to discover, film and share stories on video. We assign a Story Guide to lead you through pre-production planning and do the editing for you!

You also get a DIY Video Kit  shipped directly to you. It includes everything above, plus a Video Recipe Book to know exactly what to capture, a sassy t-shirt and tote bag. 

Continuing our month of gratitude this November, hear from Erin, Jason, Elena, Zoei and Abby share the people they're thankful for. Video is a human-centered way to send a message to your team, work besties and customers. 
What are you most thankful for this year?

Thank YOU for following along with us. As a token of our appreciation, we've put all types of video on sale through the end of the year. Click the button below for details, or email abby@skillscout.me.

​Using text on screen to call out moments in a visual story is powerful. It allows for the viewer to consume a beautiful video without sound, and forces the filmmaker to be thoughtful in crafting a story with visuals and text alone.