Skill Scout Blog
Inspiration, tips & stories to help you make awesome videos.
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So, you’ve done the research. Video is a more effective way to advertise your jobs. You know that showing a realistic preview of the job attracts the right people. It gives them rich information in a short amount of time, and helps them decide whether they should apply.
But you’re stuck on one thing..
Our jobs take place in a public space, where we can’t film!
If you’ve thought this, you are not alone. Over the past 4 years, my team has filmed in lots of public places. We've been in hospitals, jetways, restaurants, correctional facilities, and casinos. Along the way we've used some easy techniques to show a behind-the-scenes preview of your jobs without invading anyone's privacy.
In this post, I will share 4 ideas for filming video that have made it not only possible, but creative and enjoyable to film jobs in public spaces. Here are methods that have worked for my team and our clients, in order of ease:
1. Film with a stand in
In a casino last week, we filmed the Player Development Manager job. We used someone from the recruiting team to stand in as a customer. The primary responsibilities of this role involve interacting with guests. Skipping filming guests would impact the quality of a job preview video. Stand ins can be anyone you know who agrees to be on film. We’ve seen clients recruit volunteers from their team, interns, and our film crew has offered themselves as stand ins.
From a viewer’s perspective, there’s no way to tell a real casino customer from a stand in, a staff’s kid getting their teeth cleaned from a real patient. Remember, the star of the video is the employee. You are filming from your employees' perspective. Utilizing a stand in helps show important details of the job people care about seeing, and protects privacy.
2. Post notice of public filming
3. Mock up a space
Perhaps your job takes place at a heavily trafficked area with sensitive activities happening, like a busy hospital wing. In addition to recruiting stand ins to appear in your video, consider filming in an area of your space that isn’t being used. Set the scene for a nurse checking patient vitals in an unused triage room. We’ve filmed in an animal hospital surgery room right before surgery to take detailed shots of the team preparing instruments and the table. Filming before or after normal business hours is also a great option. Recruit the team for a 7am start time and bring the coffee!
4. Film without capturing faces
This option takes a bit more practice on filming technique than the first two options, but it can be as effective. We used this method when filming at O’Hare airport last year. While our client had some authority over their space, they had real flights coming in and out. And we never want to interrupt productivity to film a job video. So rather than posting a public notice, we were sure to only capture non-identifying images of passengers at the airport.
Filming the back of people’s heads in a crowd, or their feet to show movement is a creative way to get around filming their face. For scenes that we needed to show employee interfacing with customers, we asked one of their airline colleagues to stand in as a passenger. For the other scenes we filmed without capturing faces. Check out the video to see where we used shots of real customers' feet, and where employees were standing in as customers!
Questions about filming in your own workplace? Email me! I'm always excited to share techniques we've learned in the field to help you be successful in filming. firstname.lastname@example.org
As the summer starts to wind down and the back-to-school season approaches, interns everywhere are ending their summer jobs and heading back to their colleges and universities. With everything starting to wrap up, it’s a good opportunity to get feedback from your interns to make your internship program better and more effective for your organization and the interns involved. Although all internships are full of learning experiences, there are always places for improvement.
An important thing to remember when having interns is that just because you have more employees, doesn’t necessarily mean there will be more work for them. Having interns can be great for your company - you finally have people that can assist your employees on all of the projects and tasks they just can’t seem to finish, no matter how hard they work on them. However, in my experience, internships are full of waiting around for work to do because the members of my team did not always have work for me to assist them with.
To combat this downtime for your interns, have them create videos. Having your interns create videos for your company is a great way to fill their time and keep them busy. Chances are, your interns are teens or in their early twenties, and a skill that many young people possess is videography. A lot of companies don’t have full-time employees solely dedicated to creating video content, so give your interns that task.
While Gen-X and Millennials had to create elaborate posters for their school science and history projects, Gen-Z was creating elaborate videos. I bet that every single one of your interns has had to create a video for some sort of class or club in high school or college and we all have a basic knowledge of video creation. I spent my childhood wanting to be a pop star and I would film and edit music videos of myself performing my favorite songs. I can say that I wasn’t the only one doing this, so put your interns’ video knowledge to use.
Another benefit of having your Gen-Z interns create these videos is that they can appeal to other members of Gen-Z. Since they are creating these videos and deciding what to film and put in the videos, they are appealing to a more Gen-Z focused audience, and we all know that members of Gen-Z love job videos.
The best part about it is that your interns won’t even feel like they’re doing work. I can tell you that I would 100% rather create and film a video than fill out spreadsheets or make copies.
It’s a win-win situation: your interns get to have fun creating cool video content and you get a video to use for your company websites, job sites, and social media pages. To learn more about creating intern job videos, check out How to Create an Intern Job Video.
Guest Gen Z Blogger | Cameron Sackett
If you’re having a hard time attracting top talent for your open positions, it’s probably time for you to look into job videos. Did you know that video job ads are viewed 46% more than one dimensional job descriptions? Not only that, but job posts get 36% more applications if accompanied by a recruiting video.
If you want to find and hire the best candidates for your roles, job videos are the obvious way to go. Videos are engaging and bring the position to life, showing your company’s culture and values.
We’ve collected 10 of the best job videos to help inspire you to create your own.
Thermo Fisher Scientific
INX International Ink Co.
So, what are you waiting for? If you want to attract top talent, create a job video today. Get creative and have fun with it.
When you’re competing with professional YouTubers, creating a great video seems just about impossible. We may live in a world revolving around virtual reality experiences and music videos, but most people don’t know how to film or edit a video - let alone know how to film a professional DIY job video.
Especially if someone has never done it before, sitting down to film a video can be daunting. You might be worried about how you look or wondering if your video will just be boring. Will anyone want to watch it?
You want to get it right, but all the little details can start to add up. Most people will quit trying to make a video at all. Then, making a job video feels completely out of the question. I mean, how would you even start when filming a DIY job video?
That’s why we’ve created our DIY kits AND why we asked our intern Cameron Sackett (yes, they’re related) to show you the DIY kit from his POV. As an intern at Quicken Loans and an amateur in the filmmaking world, he’ll show you just how easy it is to use the tools of the trade without all the jargon and film vocabulary that makes it all seem way too hard.
You don’t need to be a professional to create great job videos - just this kit with a tripod, microphone, mobile lens kit, and a Skill Scout Recipe Book.
We all know that Gen Z absolutely loves all sorts of videos. Intern job videos are not the exception.
Videos are easily accessible and digestible, being able to provide a lot of information in an engaging manner. In a world where data is being thrown at them constantly, video stands out. It’s the future. It’s where we make ideas real and come to life right before our eyes. This is not to mention the fact that videos are easily shareable on social media, and Gen Z trust their peers more than anything. Because so much info is being pushed on them from big companies, peers are the most trustworthy and reliable source for Gen Z.
Gen Z are your next target for internships. But if you’re going to hire Gen Z interns, you should know a little bit about their situations. According to Monster, there are some stats to consider:
55% of Gen Z feel pressured by parents to gain early professional experience, so internships are a great opportunity for them to get their feet wet. On top of this, a whopping 75% are interested in multiple roles within one place of employment, allowing them to do more for you while simultaneously gaining experience in many areas. Despite Gen Z’s interest in technology, 84% prefer communicating face-to-face, with pay being one of the most attractive benefits. Gen Z want to see testimonials from past interns and projects that past interns have completed to really get a sense of an internship. They also enjoy opportunities to interact with different levels of the company’s employees.
But even if an internship seems like a perfect match for a Gen Z candidate, they still have concerns. 37% of candidates worry that their personalities won’t match the role they are applying for, while 36% worry that they will end up with no career development. 28% are concerned that they will not even realize their career goals. And to top it all off? 41% of girls worry that sexual discrimination will limit their career trajectory.
But there are also so, so many kids on top of this who didn’t find an internship because they didn’t even have access to know it was available. If you want to attract Gen Z, Gen Z needs access to your positions.
How can you achieve this, you ask? With Intern job videos!
Video addresses some of these concerns, especially around accessibility. Gen Z really loves job videos - 67% of job videos are viewed on mobile, where Gen Z consume most of their media, making job videos easily accessible for them. They also spend more time watching YouTube than cable TV, making it a familiar way of accessing information. Video helps give kids access to ideas and roles they never thought possible.
That’s why we wanted to honor and showcase companies who are choosing to tell intern stories with video - because they’re giving kids a chance to thrive in their company and building a pipeline of young talent. Here are our top five favorite intern videos for our Intern Job Video Hall of Fame
1. Skill Scout | Amy Lu Share Her Internship Experience
2. Skill Scout Intern Highlight | Giselle Jaramillo
3. Working at Illinois Tool Works (ITW) | Internship Program
4. LinkedIn Intern Program Video
5. Google Interns’ First Week
With over 9,000,000 views, intern videos are the new hot trend. For more info on creating intern job videos, check out How to Create an Intern Job Video.
Elena and Abby bring you innovative stories from the workplace.