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How to Market a Job Video

7/25/2018

Since you’re reading this blog post, I’m going to assume something drew you in. Something made you want to click on it and read on. Was it the title? Perhaps the words Job and Video together caught your attention? But, just because you write an awesome blog post and post it online doesn’t necessarily mean someone is going to read it - something has to pull the reader in.

Job videos are a lot like blog posts: people are only going to click on them and watch them if something sparks their interest.

Creating and uploading your job video is the first step, but it doesn’t guarantee traffic. Did you know that 400 hours of video are uploaded to YouTube every minute? Your job video can very easily be lost in the sea of video, especially because of YouTube’s algorithms. For your video to be successful, you need it to actually show up in YouTube’s search results and suggested videos. Once you’ve uploaded, your work isn’t done: you still have to market your job video to ensure people actually click on it and watch it.

Why is drawing traffic to your job videos so important?

We now watch over one billion hours of YouTube videos per day, which is more than the amount of Netflix and Facebook videos we watch combined. Videos are the way people are consuming content now - not only on social media, but when it comes to job ads, too.

Video job ads are viewed 46% more than one dimensional job descriptions and job posts get 36% more applications if accompanied by a recruiting video. If you want candidates to apply, you not only have to make job videos, but you have to make sure they’re watching your job videos, too. This is not to mention that Gen Z loves job videos, and they’re the new talent we need to be hiring.

So, how do you market a job video?

That’s where our how-to guide comes in. With this guide, you will learn how to get more views than ever on your job videos. Our how-to guide explains exactly what you need to do to market your job video and make sure people are clicking on it and watching it.

We offer tips and tricks such as where to incorporate your job videos, what kind of graphics to create, and how to distribute your video.

For these tips and more, check out our new how-to guide here.

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Skill Scout Reacts

7/16/2018

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- A fun way to learn how to make great job videos -

We are big fans of The Ellen Show, but we’re especially big fans of Kalen Allen, the star of “Kalen Reacts,” one of the new segments on The Ellen Show. The concept is simple: watch a video and react, live on camera. And since we loved the segment so much, we decided to create our own: Skill Scout Reacts.

The first time we saw Kalen was in a video where he’s reacting to a video making something awful called “Peanut Butter and Cheese Fudge.”

And, oh man, does Kalen react. You can’t help but laugh hysterically as he screams in disgust, saying everything you’re thinking about why cheese, peanut butter, and a lot of sugar don’t belong in a bowl together. The whole point? So you can laugh and learn a lesson in ridiculous recipes with a side of real stories. It’s a great format that keeps millions of people coming back every week to watch and learn with Kalen.

So, why are we talking about peanut butter and cheese videos? This got our wheels spinning. There are a lot of job videos out there - some good, some great, and others that leave a lot to the imagination. That’s why we’ve started our video series, Skill Scout Reacts, where we’ll watch some of the best and worst job videos out there right now, offering actionable advice on why it’s good or bad, with tips for creating your best job video.

Hopefully a few laughs along the way, too.

So, whats on this week's Skill Scout reacts? I’m reviewing a video from GE called “Female Engineer Powers Pakistan & Empowers Girls - Together We Work.”

Watch to learn how GE creates compelling storytelling and some lessons for the DIY videographer to develop their filmmaking chops.

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Life lesson: Don't Sleep on Yourself

7/6/2018

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- Lessons from an entrepreneur journey -

Our own Elena Valentine was interviewed by Dr. Will Deyamport for the Dr. Will Show podcast and we learned all about Elena’s 15 year old self, her ride through entrepreneurship and the life lessons she's learned.

Here are the highlights:

How do you see the work you're doing giving women or people of color the confidence to get over that hurdle and actually apply to jobs that they may not have otherwise applied for?

“It's showing the work itself in allowing candidates to self screen or self screen out, knowing that they can call upon another tangible experience that they could relate to that is similar, very much identical to the work that they're seeing.”
“The power of visual is to be able to show what this culture is like. Is this a culture that looks and feels inclusive? Are they featuring women? Are they featuring men? Are they featuring people of color? We really need to see ourselves in this work, and so just as much as this is about helping companies communicate and broaden their talent pool, it's also about just providing more access and understanding to how people learn and using video as a medium to do that.”

What inspired you to become an entrepreneur in the first place and what has becoming an entrepreneur taught you about yourself?

“I'm an accidental entrepreneur, so it's not like I grew up thinking that I was anyone who wanted to start multiple businesses.”
“I have found more and more that actually being a vulnerable leader is one of the biggest strengths I have - that to say that there are things that I don't know, to admit to my mistakes, actually makes me more human and makes me more relatable.”

How have you personally changed since becoming an entrepreneur and what aspects of the entrepreneur resonate the most with you?

“It's certainly a juggle, both mentally and physically, to be able to do that. You really have to start trusting yourself and trusting your gut a lot more - and that takes a lot of time.”
“It takes a tribe and I am very blessed to have really been able to surround myself among amazing people, many who aren't asking anything back of me except to pay it forward and who have given their time without needing anything else in return.”

How do you say yes to yourself and not fall into the trap of comparing your today to someone else's tomorrow?

“It's inevitable. Not everyone is going to go through it. However, I will say comparison is the thief of joy.”
“I've learned to really just kind of shut a lot of that kind of competition sense out because that doesn't make my payroll in two weeks. I have to just get heads down, I have to do the work, I make my payroll, and really focus on what actually is going to make my business better - and focusing on my competition is not.”

What would say are the biggest misconceptions surrounding someone discovering their life's purpose and living the life they were meant to live?

“It’s still hard. It doesn't mean that there’s still not going to be fluctuations and challenges.”
“I think it will always be a balance, too, and sometimes it can work, sometimes it can't; but definitely I feel like a misconception is there will be things that have to give.”

So how do you stay positive, stay focused, stay in your purpose, stay in the space of helping others around you grow with the demands and the pressures of the financial aspect of the business?

“The ‘leaders eat last’ mentality, that no one's going to have to feel the pressures of what it means to run this business, but Abby and myself.”
“I would be very remiss not to tell you that a lot of this is also just based on intuition and based on a lot of faith and whatever religion or spirituality one might practice. I certainly very much dig deep into that knowing that I'm God's plan.”

So why do you think people postpone their happiness? And how important is it for people just to take that first step?

“As humans, it's instinct. We go back to bad relationships. We go back to bad situations even though we know it's bad situations because at least we know what to expect.”
“Failure is never really a failure. The ones that are in the infinite game know that it's learning and you move on. It doesn't mean that you go back, it means that you learned from whatever this failure is and take it as the next step.”

Knowing what you know now, what would you tell your 15 year old self?

“Education matters, but experience matters even more.”
“Not to stress out as much about the grades.”

What advice do you have for those individuals who are, they're just stuck in a routine. I mean, they, they work, they go home, they work, they go home, they work, they go home and it's not a life, a field with, I would say the type of meaning or aspiration or passion that you would hope individuals would want to have in their life. What do you say to them to get them out of that rut and into either a mindset or state of action in which they can have that life that is, that is so inspiring to them that they're just like glowing from who they are?

“Work should do three things for you. Pay your bills, build your skills, fuel your passion. Sometimes your one workplace could do all of that.”
“I think it's seeing that whatever your passion is doesn't necessarily have to come in one place. It can come in multiple places and that that's the recipe for a great life, in being able to kind of find whatever that inspiration being and be it. It's making money for you or not, that you can find it in multiple outlets, not just one.”

Learn about these life lessons and listen to the podcast here.

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Why Does Gen Z Love Job Videos?

7/5/2018

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Now that unemployment has dipped below 4%, there are more jobs to fill than qualified candidates. This means that we must look towards new talent to fill these roles; this new talent includes Gen Z.

But how do we attract Gen Z? The answer is clear: job videos. Out of all the benefits that job videos offer, one of the most important for today’s day and age is that Gen Z absolutely loves job videos.

But why does Gen Z love job videos so much?

67% of job videos are viewed on mobile, where Gen Z consume most of their media. This makes job videos easily accessible for Gen Z. They already consume TV shows, videos, music, games, and social media all right on their smartphones. While job descriptions might be inaccessible on mobile, job videos are right at home on Gen Z’s phone screens.

Did you know that Gen Z spends more time watching YouTube videos than even cable TV? They are already watching YouTube videos, so your job videos are a familiar way of consuming content. It’s no surprise that Gen Z’s love for their smartphones adds to their love for job videos.

Gen Z are also interested in a specific type of content. Because they use social media often, they like short, relatable, and easily shareable content. Job videos allow candidates to experience a job and relate to a position in a short, digestible amount of time. Videos can be shared on multiple platforms with the copy and paste of a link. Gen Z can’t experience the same ease with a long, boring job description.

The digital world that Gen Z is exposed to on a daily basis can be incredibly overwhelming. So how do you ensure that your job ad stands out amongst all the other content? Video. It’s more engaging than text. A job ad that moves will grab more attention than a still ad. Because so much content is being thrown at Gen Z at all times, they love an engaging video. They are considered a video generation for a reason.

Job videos blend right in to all of the other content that Gen Z is encountering every day. They watch YouTube more than television and need something that will engage them more than text. Job videos do just that. They bring a job to life. Candidates from Gen Z love job videos because they work with their interests and lifestyles. We want them, and they want job videos.

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Skill Scout Blog

How to Market a Job Video

Skill Scout Reacts

Life lesson: Don't Sleep on Yourself

Why Does Gen Z Love Job Videos?

But why does Gen Z love job videos so much?

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