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Why Job Value Proposition Matters More Than Employee Value Proposition

4/6/2017

By now, most of us know that Employee Value Proposition (EVP) -- things like compensation and benefits, perks and culture -- matter to candidates who are considering your company. Recruiters, HR managers and company leaders have increasingly bought into the notion that they should not only know what their EVP is, but that it should be shared in a strategic way with prospective talent. Hello, employer branding!

Certainly a huge leap in the right direction toward improving how candidates experience your hiring process, and forging better cultural matches.

But what about job-specific value propositions (JVP)? I’d wager that not all employees in your company were attracted by the same factors. In fact, their particular role at your company will impact their experience more than compensation, benefits, perks and culture.

A Kitchen Associate at a manufacturing facility experiences a different work life than that of a Driver at the exact same company. Company-wide value propositions still apply: good social mission, competitive pay, generous time off, and a focus on safety and quality. But the day-to-day reasons that someone does well in a job --or quits-- vary greatly depending on the position.

Kitchen Associates work as a team in a food facility to produce the products so they go out in time. Drivers deliver and merchandise products, interface with customers, and work independently.

Someone who makes a fantastic Kitchen Associate may struggle as a Driver.

So how might we highlight the value propositions of particular roles we are hiring for? Show a behind-the-scenes look at what a day in the life of that particular role looks like. The easiest way to do this isn’t to write super sexy job descriptions, it’s to highlight what the work experience is.

Video is a tangible, authentic way to do just that. Recruiting videos do not have to be fancy. Take 60-90 seconds to talk to a colleague in the targeted role on camera, then take another 60 seconds to pan around their work space while they’re working. Here are some tips.

Not at all discounting Employer Branding, I’m suggesting we take it a step further. Show candidates what they get out of doing a particular job at your company, and you will get applicants who want to work in that role at your company.

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#HRAGAINSTLAME EPISODE 11 | Using Auditions In The Recruitment Process

4/5/2017

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What are job auditions? It's exactly what it sounds like.
Job auditions are a great way of showing a preview of what a person can do on the job in lieu of a resume or written piece. But is it a better way to select a person for a job?

In this episode, Katrina Kibben and Abby Cheesman share their tips and tricks.

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Why Job Value Proposition Matters More Than Employee Value Proposition

#HRAGAINSTLAME EPISODE 11 | Using Auditions In The Recruitment Process

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