If you’re a first-time job video creator, or an old pro, there’s probably one question that has crossed your mind: What makes an awesome job video? Certainly something that has been top of mind for me and my team at Skill Scout!
We have been so lucky to capture and create over 450+ job and company videos since we founded Skill Scout. I did a little dissection of our very best videos (top 10 videos for views, completion and conversion) to share our learnings from the field and edit booth.
The job is highly visual.
Welding is an exciting filming environment. You have to wear protective gear over your eyes, and still capture the beauty of the arc. Lighting is sharply in contrast. The visual of the job very beautifully illustrated the artistic aspect of it. I mean, just look.
You may be wondering how to capture this same feel in your own job video that may or may not have the same spark as welding (see what I did there?). My advice would be to focus on what may feel mundane: detailed product shots, process, close up shots of what you make, people interacting or the output of your work. The welders found our utter awe of the sparks and beauty amusing. To them, it was just a weld. But what feels mundane to you and people who have been in your job a long time, is interesting to candidates.
The story features a process.
Welding is a maker job. There is a tangible output of your work, and you follow a process. Jacek outlines this process nicely. I receive materials, prepare my tools, read blueprints, then start welding. And as he’s saying those things, we’re showing the process on screen.
Walking through a typical day always captures candidates’ interest -- and that makes sense. After all, they are assessing whether they would want to spend their days doing these things at your company. This video dives a little deeper and goes in on a project-level basis. You can do this with your own video by considering:
It answers candidates most pressing question.
If you’re new to a company or industry, one of the biggest questions on any candidates’ mind is: What happens after I get hired? Martin walks candidates through what they can expect after getting hired, and the support Ace provides to help every Welder/Fabricator successful. Not only is this a practical piece of information, the emotion behind it is aspirational and optimistic. Candidates hear this and picture themselves being hired, meeting Martin and getting started. Or they don’t, which is equally important. If the job doesn’t feel like a fit, candidates will have to consider that as they think about onboarding.
Hope you enjoyed this deep dive into Ace Metal Crafts! As a result of this video, they received the biggest influx of qualified candidates that they had seen in years. You can do that too by applying some of these principles to your own video!
By: Abby Cheesman
Workplace storyteller and IO Psychologist, Abby spends her days leading the team to bring jobs to life on video. Every workplace has a story to tell, and Abby helps tell those stories to attract the right candidates for the job. Abby really geeks out on: new media (360, VR, POV videos, silent storytelling), data & analytics, product development for Skill Scout's DIY Video app and client happiness.
Elena and Abby bring you innovative stories from the workplace.