Skill Scout Blog
Inspiration, tips & stories to help you make awesome videos.
Subscribe to our newsletter to get content like this delivered straight to your inbox
So, you’ve done the research. Video is a more effective way to advertise your jobs. You know that showing a realistic preview of the job attracts the right people. It gives them rich information in a short amount of time, and helps them decide whether they should apply.
But you’re stuck on one thing..
Our jobs take place in a public space, where we can’t film!
If you’ve thought this, you are not alone. Over the past 4 years, my team has filmed in lots of public places. We've been in hospitals, jetways, restaurants, correctional facilities, and casinos. Along the way we've used some easy techniques to show a behind-the-scenes preview of your jobs without invading anyone's privacy.
In this post, I will share 4 ideas for filming video that have made it not only possible, but creative and enjoyable to film jobs in public spaces. Here are methods that have worked for my team and our clients, in order of ease:
1. Film with a stand in
In a casino last week, we filmed the Player Development Manager job. We used someone from the recruiting team to stand in as a customer. The primary responsibilities of this role involve interacting with guests. Skipping filming guests would impact the quality of a job preview video. Stand ins can be anyone you know who agrees to be on film. We’ve seen clients recruit volunteers from their team, interns, and our film crew has offered themselves as stand ins.
From a viewer’s perspective, there’s no way to tell a real casino customer from a stand in, a staff’s kid getting their teeth cleaned from a real patient. Remember, the star of the video is the employee. You are filming from your employees' perspective. Utilizing a stand in helps show important details of the job people care about seeing, and protects privacy.
2. Post notice of public filming
3. Mock up a space
Perhaps your job takes place at a heavily trafficked area with sensitive activities happening, like a busy hospital wing. In addition to recruiting stand ins to appear in your video, consider filming in an area of your space that isn’t being used. Set the scene for a nurse checking patient vitals in an unused triage room. We’ve filmed in an animal hospital surgery room right before surgery to take detailed shots of the team preparing instruments and the table. Filming before or after normal business hours is also a great option. Recruit the team for a 7am start time and bring the coffee!
4. Film without capturing faces
This option takes a bit more practice on filming technique than the first two options, but it can be as effective. We used this method when filming at O’Hare airport last year. While our client had some authority over their space, they had real flights coming in and out. And we never want to interrupt productivity to film a job video. So rather than posting a public notice, we were sure to only capture non-identifying images of passengers at the airport.
Filming the back of people’s heads in a crowd, or their feet to show movement is a creative way to get around filming their face. For scenes that we needed to show employee interfacing with customers, we asked one of their airline colleagues to stand in as a passenger. For the other scenes we filmed without capturing faces. Check out the video to see where we used shots of real customers' feet, and where employees were standing in as customers!
Questions about filming in your own workplace? Email me! I'm always excited to share techniques we've learned in the field to help you be successful in filming. email@example.com
Elena and Abby bring you innovative stories from the workplace.