Skill Scout Blog
Inspiration, tips & stories to help you make awesome videos.
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As the summer starts to wind down and the back-to-school season approaches, interns everywhere are ending their summer jobs and heading back to their colleges and universities. With everything starting to wrap up, it’s a good opportunity to get feedback from your interns to make your internship program better and more effective for your organization and the interns involved. Although all internships are full of learning experiences, there are always places for improvement.
An important thing to remember when having interns is that just because you have more employees, doesn’t necessarily mean there will be more work for them. Having interns can be great for your company - you finally have people that can assist your employees on all of the projects and tasks they just can’t seem to finish, no matter how hard they work on them. However, in my experience, internships are full of waiting around for work to do because the members of my team did not always have work for me to assist them with.
To combat this downtime for your interns, have them create videos. Having your interns create videos for your company is a great way to fill their time and keep them busy. Chances are, your interns are teens or in their early twenties, and a skill that many young people possess is videography. A lot of companies don’t have full-time employees solely dedicated to creating video content, so give your interns that task.
While Gen-X and Millennials had to create elaborate posters for their school science and history projects, Gen-Z was creating elaborate videos. I bet that every single one of your interns has had to create a video for some sort of class or club in high school or college and we all have a basic knowledge of video creation. I spent my childhood wanting to be a pop star and I would film and edit music videos of myself performing my favorite songs. I can say that I wasn’t the only one doing this, so put your interns’ video knowledge to use.
Another benefit of having your Gen-Z interns create these videos is that they can appeal to other members of Gen-Z. Since they are creating these videos and deciding what to film and put in the videos, they are appealing to a more Gen-Z focused audience, and we all know that members of Gen-Z love job videos.
The best part about it is that your interns won’t even feel like they’re doing work. I can tell you that I would 100% rather create and film a video than fill out spreadsheets or make copies.
It’s a win-win situation: your interns get to have fun creating cool video content and you get a video to use for your company websites, job sites, and social media pages. To learn more about creating intern job videos, check out How to Create an Intern Job Video.
We all know that Gen Z absolutely loves all sorts of videos. Intern job videos are not the exception.
Videos are easily accessible and digestible, being able to provide a lot of information in an engaging manner. In a world where data is being thrown at them constantly, video stands out. It’s the future. It’s where we make ideas real and come to life right before our eyes. This is not to mention the fact that videos are easily shareable on social media, and Gen Z trust their peers more than anything. Because so much info is being pushed on them from big companies, peers are the most trustworthy and reliable source for Gen Z.
Gen Z are your next target for internships. But if you’re going to hire Gen Z interns, you should know a little bit about their situations. According to Monster, there are some stats to consider:
55% of Gen Z feel pressured by parents to gain early professional experience, so internships are a great opportunity for them to get their feet wet. On top of this, a whopping 75% are interested in multiple roles within one place of employment, allowing them to do more for you while simultaneously gaining experience in many areas. Despite Gen Z’s interest in technology, 84% prefer communicating face-to-face, with pay being one of the most attractive benefits. Gen Z want to see testimonials from past interns and projects that past interns have completed to really get a sense of an internship. They also enjoy opportunities to interact with different levels of the company’s employees.
But even if an internship seems like a perfect match for a Gen Z candidate, they still have concerns. 37% of candidates worry that their personalities won’t match the role they are applying for, while 36% worry that they will end up with no career development. 28% are concerned that they will not even realize their career goals. And to top it all off? 41% of girls worry that sexual discrimination will limit their career trajectory.
But there are also so, so many kids on top of this who didn’t find an internship because they didn’t even have access to know it was available. If you want to attract Gen Z, Gen Z needs access to your positions.
How can you achieve this, you ask? With Intern job videos!
Video addresses some of these concerns, especially around accessibility. Gen Z really loves job videos - 67% of job videos are viewed on mobile, where Gen Z consume most of their media, making job videos easily accessible for them. They also spend more time watching YouTube than cable TV, making it a familiar way of accessing information. Video helps give kids access to ideas and roles they never thought possible.
That’s why we wanted to honor and showcase companies who are choosing to tell intern stories with video - because they’re giving kids a chance to thrive in their company and building a pipeline of young talent. Here are our top five favorite intern videos for our Intern Job Video Hall of Fame
1. Skill Scout | Amy Lu Share Her Internship Experience
2. Skill Scout Intern Highlight | Giselle Jaramillo
3. Working at Illinois Tool Works (ITW) | Internship Program
4. LinkedIn Intern Program Video
5. Google Interns’ First Week
With over 9,000,000 views, intern videos are the new hot trend. For more info on creating intern job videos, check out How to Create an Intern Job Video.
When you’re competing with professional YouTubers, creating a great video seems just about impossible. We may live in a world revolving around virtual reality experiences and music videos, but most people don’t know how to film or edit a video - let alone know how to film a professional DIY job video.
Especially if someone has never done it before, sitting down to film a video can be daunting. You might be worried about how you look or wondering if your video will just be boring. Will anyone want to watch it?
You want to get it right, but all the little details can start to add up. Most people will quit trying to make a video at all. Then, making a job video feels completely out of the question. I mean, how would you even start when filming a DIY job video?
That’s why we’ve created our DIY kits AND why we asked our intern Cameron Sackett (yes, they’re related) to show you the DIY kit from his POV. As an intern at Quicken Loans and an amateur in the filmmaking world, he’ll show you just how easy it is to use the tools of the trade without all the jargon and film vocabulary that makes it all seem way too hard.
You don’t need to be a professional to create great job videos - just this kit with a tripod, microphone, mobile lens kit, and a Skill Scout Recipe Book.
Since you’re reading this blog post, I’m going to assume something drew you in. Something made you want to click on it and read on. Was it the title? Perhaps the words Job and Video together caught your attention? But, just because you write an awesome blog post and post it online doesn’t necessarily mean someone is going to read it - something has to pull the reader in.
Job videos are a lot like blog posts: people are only going to click on them and watch them if something sparks their interest.
Creating and uploading your job video is the first step, but it doesn’t guarantee traffic. Did you know that 400 hours of video are uploaded to YouTube every minute? Your job video can very easily be lost in the sea of video, especially because of YouTube’s algorithms. For your video to be successful, you need it to actually show up in YouTube’s search results and suggested videos. Once you’ve uploaded, your work isn’t done: you still have to market your job video to ensure people actually click on it and watch it.
Why is drawing traffic to your job videos so important?
We now watch over one billion hours of YouTube videos per day, which is more than the amount of Netflix and Facebook videos we watch combined. Videos are the way people are consuming content now - not only on social media, but when it comes to job ads, too.
Video job ads are viewed 46% more than one dimensional job descriptions and job posts get 36% more applications if accompanied by a recruiting video. If you want candidates to apply, you not only have to make job videos, but you have to make sure they’re watching your job videos, too. This is not to mention that Gen Z loves job videos, and they’re the new talent we need to be hiring.
So, how do you market a job video?
That’s where our how-to guide comes in. With this guide, you will learn how to get more views than ever on your job videos. Our how-to guide explains exactly what you need to do to market your job video and make sure people are clicking on it and watching it.
We offer tips and tricks such as where to incorporate your job videos, what kind of graphics to create, and how to distribute your video.
For these tips and more, check out our new how-to guide here.
- A fun way to learn how to make great job videos -
We are big fans of The Ellen Show, but we’re especially big fans of Kalen Allen, the star of “Kalen Reacts,” one of the new segments on The Ellen Show. The concept is simple: watch a video and react, live on camera. And since we loved the segment so much, we decided to create our own: Skill Scout Reacts.
The first time we saw Kalen was in a video where he’s reacting to a video making something awful called “Peanut Butter and Cheese Fudge.”
And, oh man, does Kalen react. You can’t help but laugh hysterically as he screams in disgust, saying everything you’re thinking about why cheese, peanut butter, and a lot of sugar don’t belong in a bowl together. The whole point? So you can laugh and learn a lesson in ridiculous recipes with a side of real stories. It’s a great format that keeps millions of people coming back every week to watch and learn with Kalen.
So, why are we talking about peanut butter and cheese videos? This got our wheels spinning. There are a lot of job videos out there - some good, some great, and others that leave a lot to the imagination. That’s why we’ve started our video series, Skill Scout Reacts, where we’ll watch some of the best and worst job videos out there right now, offering actionable advice on why it’s good or bad, with tips for creating your best job video.
Hopefully a few laughs along the way, too.
So, whats on this week's Skill Scout reacts? I’m reviewing a video from GE called “Female Engineer Powers Pakistan & Empowers Girls - Together We Work.”
Watch to learn how GE creates compelling storytelling and some lessons for the DIY videographer to develop their filmmaking chops.
Elena and Abby bring you innovative stories from the workplace.