We’ve had the privilege of capturing and sharing a behind-the-scenes look at thriving, growing companies from Fortune 500 to small local businesses. In fact, we have 450+ job and company videos across Skill Scout’s YouTube and Vimeo channels. As resident data geek, I was analyzing our own video channels, and found 3 numbers from our viewership data that stood out to me. Here are those data points, and more importantly, what they mean to you:
You’ve got 1 minute 36 seconds of a candidate’s attention.
This is the average amount of time candidates are watching our videos. That’s nearly two times the amount of time a candidate spends on a text ad before deciding whether or not they’re a fit. What does this mean for us? Our average video is between 1-2 minutes, but we’re going to push our clients and video team to be even more concise. An easy way to do this is to limit the number of people and messages featured in each video. Break up the content, and only share points that will make or break a candidate’s decision to apply. I suggest limiting to these 4 topics:
67% of job videos are viewed on mobile.
No surprise here, most viewers watch videos on mobile. What does this mean to you? If you want a video job description to convert to applications, your application must not be a pain to fill out on mobile. Your initial application should be as easy as signing up for a newsletter: 3 steps or less, and don’t require attachments.
53% of traffic on job videos comes from inside of YouTube.
In other words, potential candidates are discovering job videos *gasp* NOT on your company career page! YouTube itself becomes an on-ramp for candidates to discover and learn about your jobs. To benefit from these views, make sure to include a direct link in the video description so candidates can apply with ease after watching your awesome job video.
I challenge you to consider YouTube, not just a solid job video hosting solution to embed videos on a corporate site - but as a source of candidates and curiosity in your jobs.
I hope you found these tips helpful! I will continue to share insights from Skill Scout’s job video viewership data on a regular basis so we can geek out together. Let me know what burning questions you have!
It's Christmas season and Santa's workshop is in full hustle mode. So much so, they're hiring! The big man in red couldn't film the magical elves during this busy season, so he sat down with a few stakeholders to outline what makes a great North Pole Elf. If Santa can do it, you can too.
It's that time of year when we all get a little more thankful, thoughtful and giving. But many of our companies provide opportunities for employees to give back to the community throughout the year. Whether it's supporting employees through a hurricane or personal tragedy, or cleaning up a public space for others to enjoy -- stories like these move minds and hearts and show what you are made of.
Check out this video we made with ELKAY to share how they supported employees through a natural disaster. These stories matter to candidates. Film your own with the recipe below. But first, get your tissues ready and watch this video.
Tis the season of reflection and expressing gratitude. Whether it's your latest career move, promotion, the wrap up of a project, or amazing colleagues and family members- all of us have something to be thankful for in and outside of the workplace. To jumpstart this festive season, our team put together our own short video reflecting on what we're most thankful for from 2017. What might this look like in your work place?
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Elena and Abby bring you innovative stories from the workplace.