Skill Scout Blog
Inspiration, tips & stories to help you make awesome videos.
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We love companies who celebrate and hire US Military Veterans. One way to be intentional about hiring Veterans is by sharing stories from people on your team who have served in the Military. Specifically, candidates love hearing how military experience, skills and culture translate to your workplace. Here are a couple videos for inspiration!
Have you ever caught someone retelling your story? A story you experienced first hand and shared over drinks or the cubicle wall? Then, you walk into the company kitchen and overhear the story again. It’s never quite the same. They change the names or skip the parts you know are important to the big finale. “They’re not telling it right,” you say as you sit down to the table to clarify.
That’s the thing about telling a story. It will always be a little more authentic and true when it comes from you - the person experiencing it. And the same goes for your company’s story. There’s no one on this planet who can tell your company’s story better than your employees. Period. No world class actor, not even your colleague a few desks down. Your story is just that - yours.
As a talent leader, you’ve probably heard a few of those inspiring stories. You know the people at your company. You have those mini-vignettes playing in your mind of the hires with inspiring histories.
But here’s the catch.
People are busy and getting them to sit down on camera and tell your story isn’t always so easy. That’s just one of the many reasons people say “no” to recording. For one, a lot of people are camera shy and have a perfectionist’s plague; they don’t want to do anything they can’t be great at. Others worry about “saying it right” or that they won’t get the message across - that they won’t meet your companies’ brand standards.
With that said, there are a lot of ways you can make people more comfortable on camera. But there are also creative ways to get people to say “yes” in the first place!
Here are a few ideas for inviting your team to participate in filming a job video:
The story you tell is an important part of your company, and in turn, your job videos. No one knows your company’s story as well as your employees, making them the best people to turn to. It may seem tough to recruit employees to be in a job video, but our tips help ensure a “yes” from your employees when you ask.
What you do at work matters. I won't bore you will stats about how generations entering the workforce care about the impact of their work. I would actually argue that all generations of the workforce care about impact. But how do you share the meaning of work with people outside of the company?
Humans are wired for stories, and video is an excellent way to share stories. Thermo Fisher Scientific is leading the way sharing the meaning of their work through employee stories. Take a look at a few examples from their Graduate Leadership Development program below.
Last year, we had the pleasure of interviewing Lucas, a Plastics Operator at the Nike Air Manufacturing plant in Beaverton, OR. He shared a story with us about going back and visiting the reservation where he grew up, as part of Nike's N7 Fund. It made such an impact on him to share opportunities and inspire new possibilities for kids who were just like him. I'll never forget his story, or how much meaning N7 gave to Lucas's work.
In honor of Indigenous Peoples Day, hear from Lucas about his job at Nike.
Data you need to rally budget for job videos.
What you should know about video.
What you should know about video and hiring.
*Based on Skill Scout Client Data, 2017.
Elena and Abby bring you innovative stories from the workplace.