Visualize your current job postings for a second. Are they long text documents with 20 or 30 beneficial traits or skills you want in a candidate? A few paragraphs, a few sets of bullet points, some required EEOC language?
Do they look and sound like every other job posting out there?
Ugh! We can do better! Here are 4 ways you can use photos or video to upgrade your job postings to improve your company’s image and entice candidates to want to work with you:
1. Show the job in action
A picture tells a thousand words, and video is 24 pictures a second. Showing the job being done well, by your best employee is a great way to show exactly what you’re looking for out of a candidate.
2. Interview a current employee or hiring supervisor:
There’s nothing like putting a face to the actual job. Interview a current employee and have them answer some of the following questions:
3. Show off your office
4. Show your company’s culture
One of the hardest things to communicate, especially in a job posting, is why your company is a better place to work than somewhere else. The best-qualified candidates can be choosy about where they want to work, and many of them value being proud to work at their company.
You don’t need to be the next Stephen Spielberg to produce these job videos. Using just your smartphone and some attention to detail, you can get great video. Here are some things to keep in mind:
Jobs and their environments are rich and dynamic. Using video and photos in your job postings helps showcase the job in a more compelling way to build your company’s brand and attract the best candidates.
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